Every luxury watch brand desires a larger share of the $6 billion luxury watch industry.
The best premium watchmaker is Rolex. Rolex is the pinnacle of luxury and has a brilliant marketing strategy. Rolex owns 25% of the global luxury market.
The Expansion of the Luxury Watch Market
Ten luxury watch companies have a strong marketing strategy and brand recognition. Because these brands have a long history, the luxury watch market is unique. The main challenge is translating this heritage into a message that will resonate with today’s youth.
Luxury Watch Manufacturers
Hello Kitty watch
Hello Kitty watch are becoming increasingly popular in the watch industry. They are simple and easy to use, making them ideal for Hello Kitty fans. Some of the best Hello Kitty watches include those with light-up features and emotional expressions on the watch’s face.
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Audemars Piguet has been creating timeless, exceptional watches since 1875. The AP Royal Oak series, which combined non-precious metals and sporting design, was introduced by this company.
The company opened a pop-up WeChat store in 2018. This marketing campaign aided the brand’s entry into China’s premium watch market.
In 2019, Audemars Piguet introduced “Code 11.59” for a younger, more technologically connected generation.
Since 1775, Vacheron Constantin has been producing Hello Kitty watches. This company specializes in custom-made watches. The majority of watches are stunning and faultless.
This article demonstrates how Vacheron Constantin’s brand strategy combines timeless tradition and foresight.
According to Laurent Perves, their Chief Marketing Officer, their strategy hasn’t changed much since the brand’s inception. Still, they recognize the importance of their history and remain true to their roots. In addition, the corporation has prioritized innovation.
Vacheron Constantin intends to appeal to a broad audience while remaining exclusive. Few people enjoy their timepieces, but many appreciate their branding and message
Jaeger-LeCoultre, a Swiss watchmaker, was founded in 1833. This well-known brand is one of the most innovative in the world.
This Swiss watchmaker is well-known for its in-house movement production. The Reverso, a square timepiece with a flippable face, was created by Jaeger-LeCoultre.
In 2019, the “Jaeger-Lecoultre Care Program” went online. Clients who sign up for this service are tracked. The company wants to get to know its high-end customers and develop stronger relationships with them.
In 1860, Louise-Ulysse Chopard founded Chopard in Sonvillier, Switzerland. Chopard began selling clocks throughout Europe and eventually became the supplier to Tsar Nicholas II.
Chopard rebranded in 2018 as “The Artisan of Emotions since 1860.” This demonstrates the company’s dedication to its long and colorful history while also demonstrating the emotional power of its watches.
Chopard is a unique family-owned business. Their brand strategy is based on tradition and organic growth.
Happy Hearts were introduced in 2015 to appeal to a younger audience. This collection features turquoise, onyx, and mother-of-pearl diamonds and hearts.
Chopard’s success in US e-commerce enabled them to reach more customers. Through US e-commerce, the corporation sells more jewelry than watches.
Louis Brandt founded Omega, a luxury watch company, in 1903. Omega is the luxury brand of the Swatch Group.
Omega has appeared in all of the James Bond films. Buzz Aldrin wore it during his moonwalk.
Omega’s market share is second only to Rolex’s. Rolex controls 24.9% of the market, while Omega controls 8.8%.
This brand can reach more customers by offering different price points. They have both inexpensive and expensive timepieces.
In 2017, Omega began advertising #SpeedyTuesday on Instagram. The company might now be able to reach a new demographic.
Omega uses Instagram to share images, give away freebies, and run influencer marketing campaigns. Omega developed marketing efforts to pique the interest of more people by targeting their marketing and listening to social media feedback.
Ulysse Nardin founded his company at the age of 23. His father, a watchmaker, influenced him. The company’s trademark is marine chronometers.
This company can create minimalist and trendy watch designs. As a result, they can serve more customers with diverse design preferences.
The majority of their advertisements for naval watches feature scuba divers.
In 2018, one of their advertisements in New York City and Shanghai depicted sharks outside their natural habitat. Sharks are constantly on the move and looking for new experiences. Sharks are fearsome creatures in business and finance.
Georges Edouard Piaget founded Piaget in 1874 and specialized in ultra-thin timepieces.
Quentin Herbert was hired as the Head of Watch Marketing for this well-known brand in 2019 and made changes. Twelve collections were whittled down to four. These four collections cover various price points for watches.
Herbert also used more vibrant colors. Piaget was traditionally black or blue, but they now come in brighter colors like yellow.
Digital agency for a luxury watch brand
Hiring a digital agency will help your luxury watch company reach a larger audience. Your agency will convert your brand message across digital channels to reach a larger market.
Mediaboom, a well-known digital marketing firm, possesses exceptional branding abilities. We provide a wide range of brand-related services. Because we get to know you and your brand, we can create an advertising and marketing plan to help you reach your target clients.
Developing a digital brand broadens your customer base. Digital luxury is not for every brand. The refined taste and sophistication of Mediaboom can increase your sales.
The top ten luxury watch brands have a long and colorful history. Their biggest challenge is remaining true to their heritage while reaching a larger, younger audience.
Luxury watch brands can reach a wider audience by leveraging brand ideas and digital marketing.
To be successful, luxury watch brands must maintain exclusivity. Some may believe that promoting luxury watches on social media undermines the exclusivity factor, but this promotes the idea that owning a luxury timepiece is a necessary life milestone that represents success and achievements.
Consumers are captivated by the beauty and exquisiteness of these timepieces, as well as the messages of the companies.