Out of Home Advertising has continued to innovate and make breakthroughs in form, technology, and content as a result of the tug-of-war of the COVID-19 epidemic, as well as the return of advertisers’ demands. The year 2022 has arrived, and outdoor advertising continues to accelerate, allowing brands to achieve inclusive and win-win outcomes.
From the opening ceremony to the closing ceremony of the 2022 Beijing Winter Olympics, the power of technological innovation once again astounded the world, especially with the support of SMD Screen, cloud computing, artificial intelligence, naked-eye 3D technologies, and Naked eye 3D LED Screen Display, the grandeur of the Winter Olympics. The images are magnificent, romantic, and ethereal. Furthermore, these technologies have been consistently applied to large outdoor advertising LED screens, and the role of large outdoor LED screens in brand communication has gradually expanded.
“Outdoor advertising will grow by 17.1% in 2021 and 14.9% in 2022, according to the global advertising industry forecast report.” In the coming years, it is expected to return to mid-single-digit growth.” It is clear that by 2022, Outdoor LED Advertising, particularly Outdoor Naked eye 3D SMD Screen Advertising, will be an important part of brand marketing.
As audiences grow tired of online advertising, the frequency of one-click advertising skips rises, reducing the impact of online advertising. Brand owners recognise outdoor LED advertising based on real-life scenarios. Outdoor LED Advertising will continue to explode with more communication potential beginning with spring marketing in 2022 and will become the preferred media for brand marketing.
The advantage of large-area LED screens secures brand competitiveness
New technologies such as artificial intelligence, digitalization, and naked eye 3D video have increased the plasticity of Internet advertising and, to some extent, dominated the direction of brand advertising. Outdoor media, such as L shape LED displays, super malls, CBD Business Plaza, and so on, have a large area attribute of right angle LED screen display that plays naked eye 3D video well, more information-carrying capacity, and greater dissemination power. By virtue of its affinity and eye-catching advertising selling points, it can also directly attract attention and influence the audience’s impression of the brand.
The naked eye 3D video energizes the brand
Outdoor media delivery has already changed from static and single to dynamic and diverse as a result of the wave of digital technology and naked eye 3D video development. Outdoor advertising of dynamic images and naked 3D video adds vitality to the brand in streets and squares with a wide field of vision.
Dynamic images and naked 3D video advertisements have a sense of movement and are more appealing than static advertisements. With its high-definition and high-quality visual display technology, the naked eye 3D LED digital outdoor large screen, in particular, can present rich colours and dynamic pictures, instantly attracting the audience’s attention, and increasing the audience’s favorability for brand advertising.
“The Scene Landmark Large LED Screen Drives Audience’s Eyes”
The scene gave birth to outdoor media. It is capturing the audience’s attention and directly reaching consumers with its groundbreaking scene and space value. With fixed scene traffic, landmark outdoor LED screen advertisements in prime city locations run through the audience’s life, study, and work scenes, and can reach users in all directions. Furthermore, with the blessing of digital technology, the display forms of landmark LED screens are gradually diversifying, allowing consumers to have an immersive interactive experience and improving advertising effectiveness SMD Screen.
The future of OOH advertising is programmatic digital
To automate and fine-tune advertising processes, programmatic DOOH buying relies on digital trading platforms to collect target audience data. This new operation mode can collect data from a variety of outdoor advertising scenarios and enable data connectivity, thereby increasing the efficiency and quality of advertising.
The “new” prosperity of outdoor media has already begun, fueled by digital transformation. In the digital economy era, data monitoring and programmatic buying of outdoor media have already become the media development direction. Assist brands in creating more new opportunities.
Integrating online and offline communication to increase brand awareness
The intelligent characteristics of online Internet media determine the variety of communication forms available. Internet media can almost completely meet a brand’s communication needs, from community media communication to short video media communication. As offline outdoor media approaches the stage of digitalization and programming, the integrated communication of online and offline media gradually increases the communication value of two-way brand communication.
On the one hand, online media has obvious traffic aggregation advantages, whereas offline outdoor LED advertising can cover more core circles and focus attention on specific spaces and scenes. The two can work together to detonate brands and shape brand mentality. And improve brand tonality when a brand enters the rapid growth stage, it is necessary to reach out to more core groups and build brand power. At this time, an online multi-matrix media marketing layout is required to reach out to potential groups, while offline media can also occupy new consumer minds. Increase brand power in order to broaden the brand’s user base and achieve online and offline breakthroughs.
In an era of challenges and opportunities, outdoor SMD Screen advertising will continue to adapt to market changes and consumer trends, creating more value for brands.