Wondering how to sell on Amazon? The first step is to sync Amazon and Shopify. Shopify is an official Amazon partner, allowing entrepreneurs like you to sell your products on Amazon You can use Amazon as an additional sales channel to grow your revenue. In this article, you’ll learn how to start selling on Amazon, and why you should list your products on the marketplace . In addition, you’ll learn a few tricks to maximize your Amazon sales. We’ll also debunk myths about selling on Amazon for beginners Click here.
Why You Should Sell on Amazon
1. It’s the biggest online sales channel
Amazon is the biggest online sales channel for an online retailer. With over 1.9 million active Amazon sellers, the site proves to be a powerhouse. Shoppers will find best selling items on Amazon first. No wonder 89 percent of them say they are more likely to buy items from Amazon than other ecommerce sites.The massive ecommerce store carries millions of products in various categories.Don’t be discouraged by the amount of competition you might face. It’s better to be where your customers are by selling stuff on Amazon. Don’t let your competition take all of your potential sales.
2. Additional stream of revenue
The main reason you should learn how to sell stuff on Amazon is that you’ll have access to a second stream of income. When it comes to selling through Amazon, you’ll want to be wherever your customers are. If your customers are on Facebook, create Facebook ads to reach out to them. If your customers love reading and learning about your niche, create a blog so that they’ll find you easily. If your customers shop on Amazon, sell on Amazon. You’ll be able to grow your sales and even connect with new customers by selling on the marketplace.
3. Trusted brand
Amazon is a recognized and trusted brand. Amazon was founded in 1994. Thus, it has over 24 years of relationship and trust building under its belt. If your store lacks brand recognition because it’s relatively new, customers may feel safer buying stuff from Amazon than your store. By selling stuff on Amazon through your own store, you can build a great brand image and reputation. And when selling on Amazon, you can get access to the customers who may be a bit more risk averse. Over time, the customers who consistently buy from you may eventually start buying directly from your store.
4. Many people have an account
As mentioned earlier, Amazon has millions of active users. In the US, there are currently 150 million Amazon Prime subscribers. The average Amazon Prime user spends $1400 a year on Amazon products alone. Thus, when it comes to ecommerce, Amazon has a huge chunk of market share in the industry. Those with Amazon Prime accounts will likely search on Amazon for items they want since they have special perks as a member. It’s important to be where your customers are. If your primary audience is in the US, then selling products on Amazon is worthwhile.
5. Minimal fee
One of the perks of selling on Amazon is that there aren’t any listing fees unless selling as an individual rather than a merchant account. You can add as many products to your Amazon store as your heart desires. With an Amazon Pro Merchant account, you’ll be required to pay $39.99 a month and a percentage of your sale. If you sell a lot of items on Amazon, the monthly fee seems minimal.
6. Proven success model
Many of those who sell stuff on Amazon have achieved big payouts on the platform. About 0.3% of Amazon sellers make over $100 million in sales on Amazon alone, with 0.6% making over $50 million. The number may seem small but $100 million is a lot of money for a brand to make off only one sales channel. Notably, 51% of Amazon sellers make over $100,000 in sales each year so odds are definitely in your favor. With consistent effort, you too can be an Amazon success story.
4 Myths of Selling on Amazon
1. Amazon’s marketplace is too crowded
While there are hundreds of millions of products on Amazon, there’s still room for a business like yours to make money. Even if you can’t compete on price, it’s still possible for a potential Amazon customer to choose your product over a competitor or even supplier. Don’t add barriers. Even if you only make an additional $10,000 in revenue from selling stuff on Amazon, that’s still more than you would have had by avoiding it.
2. You can set it and forget it
Often times, entrepreneurs think marketplaces will result in people finding your products on their own. You need to be proactive about generating sales, especially in the beginning. Once you’ve built up a few sales and received positive reviews, you’ll be more likely to be found organically.
3. You can de-prioritize your store
The reality is Amazon is only one of the online selling websites out there. You can also sell on other platforms. However, your own online store can prove to be more valuable over the long term as you can eventually sell it. Also, if Amazon were to ever go away or close your shop, you’d still have your online store to fall back on. Never become dependent on one sales channel. The more streams of income your business has, the less risky it is for you if any of them ever stop panning out.
4. New products can’t get organic traffic
New products can get organic traffic if they’re well optimized. Also, if you send paid traffic to your products as soon as you upload them and focus on getting sales and reviews early on, your new products can also get organic traffic. Potential customers may be wary of items without reviews, but there will still be those who buy products without them if it’s something they want.
What is Amazon FBA or Fulfilled by Amazon?
Amazon FBA (Fulfilled by Amazon) is a service Amazon provides where Amazon carries your inventory and ships the products to your customers on your behalf. Items that are fulfilled by Amazon are able to reach customers with faster shipping times. When investigating how to sell products on Amazon, you’ll want to think about whether you want to ship items to customers yourself or have Amazon do it for you. If you ship it out yourself, you can save additional Amazon fees.
However, the mega online store has shipping guidelines you’ll still need to adhere to. If you don’t consistently deliver products within a reasonable time frame you might eventually get booted off the platform. Plus, by taking advantage of Amazon FBA, Amazon will take over the bulk of the work allowing you to have one less responsibility to worry about. Amazon FBA sellers also qualify for free shipping on orders over $49 for all items except books (book sellers qualify for free shipping on orders over $25).
Note: Using Amazon FBA doesn’t exempt you from selling on other sales channels. In other words, you can continue selling on your online store, Instagram, Facebook, and other marketplaces like Walmart and eBay.
How to Become An Amazon Seller in 8 Steps
1. Choose What to Sell on Amazon
The first step in learning how to sell on Amazon is figuring out what to sell on Amazon. To get product ideas, you can use our featured. merchants as an inspiration. The dropshipping platform has thousands of products in different categories. Check out the items listed to get ideas for what you can sell on the Amazon marketplace.
2. Does your store meet all requirements?
To become an Amazon seller, you’ll need to ensure that you meet all requirements and that your products aren’t restricted. Niches like baby products, books, pet supplies, toys & games can start an Amazon store quickly. You can view additional eligible stores. If your niche isn’t listed there, you’ll need to apply for approval. Amazon also has restricted products such as hoverboards, explosives, and weapons, so avoid selling anything that falls under Amazon’s restriction guidelines..
3. Create a professional seller account
If you currently run a Shopify store, you’ll likely need a professional Amazon account. In the individual selling plan, every time you sell a product a .99 cent Amazon listing fee gets added which eats away at your margins, especially on top of other Amazon fees. With a professional plan, you pay a $39.99 monthly subscription and a few category related fees with a professional seller account. To register, go to Amazon Seller Central where you’ll have to provide your name, email, and password. Then, you’ll need to continue on with the process by providing Amazon your business’ billing, tax, and product information.
4. Apply for category approval
When working through the process of selling on Amazon you’ll need to apply for category approval. Some categories require approval from Amazon before they can be added. Popular categories such as Clothing & Accessories, Shoes, Handbags & Sunglasses, and Jewelry require approval before selling.Take a look at the approval requirements for each category to determine your specific next steps.
5. Connect your Amazon account to your Shopify account
After receiving Amazon approval, connect your Amazon seller account to your Shopify account. On the left navigation of the Shopify dashboard, look for the + button beside Sales Channels and click on it.A pop-up will appear where Amazon is listed first. Click Add Channel.
6. Create Listings for Products
Under the sales channel, you’ll see Amazon listed. Click on it, then click the create listing button. Afterwards, you’ll want to click Select Product. There will be two options to choose from. As a private label seller, you should click the lower option ‘This product is made by another brand.’ Choosing the option will allow you to search for the AliExpress product to become an additional seller. After finding the product you sell, click Select. Lastly, you’ll need to select Publish. And repeat the process for each item.
7. Streamline Your Inventory
Effective inventory management is the key to success when selling products on Amazon. It’s crucial to keep your product inventory level healthy for your direct customers and those buying through the marketplace. As you get orders on Amazon, your inventory levels will start to decrease, so make sure to update your stock to reflect the current product availability on your Amazon listing.
8. Send Traffic to Amazon Store
The most important part in learning how to sell things on Amazon is knowing how to promote the items. There are a number of ways to promote your Amazon products. Here are a few ideas to get started:
- To sell items on Amazon, you’ll need to take advantage of every audience you own. For example, if you have an email list for your business that you’ve been building for a while, you can send them a link to your Amazon store. The upside to using your email traffic is that they’re already familiar with your brand. Loyal customers will likely also write positive reviews which is what you’ll need to sell stuff on Amazon to people beyond your email list.
- Another tips for selling on Amazon is by adding your product links to Pinterest group boards. Most small brands don’t have a lot of social media followers. That’s why group boards are a great way to tap into a big audience. You can use a tool like PinGroupie to find relevant boards for your niche.
- Amazon ads is one of the most popular ways to sell on Amazon if you don’t have an audience of your own. To get more visibility for your product, an ad budget can help position you above your competitors who sell similar products. If you’re promoting the best selling items on Amazon on your account, the product will sell itself when seen by customers.
